Some executive teams might work better with one consultant over another.īut when you’ve narrowed the field and you’re seeking quotes, make sure you identify the commitment to a number of practice interviews.ĭivide the total number of interviews into the number of dollars the training will cost, and compare the numbers. The second consultant commits to interviewing each person four times, for a cost of $145.83 per interview (or twice the value):Ĭertainly there are differences in theory and approach in media training.

Again, the first consultant plans to interview each person twice, for a cost of $291.67 per practice interview: Suppose you are preparing to organize a full-day session for six people, for which each consultant is planning to charge $3,500. The cost per practice interview is $312.50: Each executive has twice as many opportunities to practice their skills is a safe, controlled environment (as opposed to doing their third interview with a real journalist in the real world). However, the second consultant commits to eight interviews (four for each executive) during the same three-hour time frame. Your second consultant’s proposal also charges $2,500. In that situation, the cost per practice interview is $625: In the first consultant’s proposal, which charges a fee of $2,500, each executive will be interviewed twice (four practice interviews in total). You’ve done your due diligence and you’ve narrowed your choice to two potential media training consultants.

With that in mind, and assuming that media training is virtually a commodity (and I know of at least one large, national PR agency that considers it to be such), it makes sense that the program that offers the lowest cost per practice interview is the program that provides the highest value per dollar spentįor example, let’s suppose you are planning to purchase media training for two executives, who have committed to a three hour session (a half day). And if they’re given insight into how they can improve the next time they face a real situation, they enhance their chances for success. They know the decisions they made during the practice interview. BP, Volkswagen, or others) or are examples they witnessed during training when colleagues have gone through practice interviews.īut there is no question that the greatest value they receive is when they themselves are interviewed, recorded, and critiqued. They may obtain value from watching good and bad examples in others-whether those examples are pulled from the outside world (i.e. And, in that time, I can safely say that one aspect of training has had more value than any other-to the organization, to the public relations team, and to participants.ĭuring training, participants may obtain value from theory provided. Media training has been half of my core business for about 25 years.

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